The new iPhone App store is open on iTunes now. Perhaps not surprising, at least two beer related applications are already there. One is a sight-gag program called iBeer. Another is from the Carling company called iPint. In theory there is nothing too harmful in such applications, but somehow it does seem presumably only those who already have a high interest in alcohol will download them. However, there is nothing to say that underage won’t be the most likely to find these sort of programs most interesting.

UPDATE: Looks like the iBeer folks also have an iMilk version; a nod to responsibilty. And iBeer... it has a 12+ tag on it.